For those working in the technology sector, and for those preparing to interact with the new managers and professionals who will soon lead companies and startups, it can be interesting to understand the relationship that younger generations have with technology, including their habits, fears, and hopes. A study by Assirm provides some insights.
During the Assirm Market Research Forum 2024 on November 27th, organized by the Association of Italian companies specializing in Market Research, Opinion Polling, and Social Research, a study was presented based on a sample of 2,000 people, and the results are significant. For nine out of ten respondents, technology is essential for the quality of life of new generations, although concerns also emerge. 84% of young people use devices for at least four hours a day, and 30% spend a third of their day on technological devices. Nearly all respondents (92%) acknowledge that digital technology affects fundamental aspects of their well-being. Technology impacts all areas of daily life, not always positively: it is seen as a tool for overcoming challenges in the educational journey by more than two-thirds (71%) and as a stimulus for creativity (54%). However, 87% of respondents also view it as a potential threat to privacy, while 95% believe it is essential to limit time spent on devices to preserve mental well-being. Additionally, 93% are concerned about fake news, and many report social isolation and physical issues.
Despite these risks, there is optimism: the new generations seem to have a clear view of how technology is shaping their world and relationships, recognizing both the opportunities and the threats. The good news is that 72% of young people feel ready to face future challenges, demonstrating a sense of collective responsibility and a connection with other generations, a far cry from the conflict-ridden relationships of previous decades.
