Online video consumption, which surged during lockdown, has now become part of the daily activities of users around the world: research conducted by Limelight confirms this.
‘How Video is Changing the World’ is the title of the latest report by Limelight Networks Inc. The unprecedented ways in which online videos entered our lives, both during and after the lockdown is at the centre of the analysis. And they will continue to do so …
Consumption, in fact, increased a lot during the pandemic, with an average use of four hours and three minutes a day by consumers all over the world and an average of three hours and forty minutes a day in Italy. This is because, inevitably, the global situation has influenced daily habits and activities, changing the way we communicate, inform, work, learn and entertain ourselves. A digital revolution in all aspects of existence. Not just smart working or e-learning: during the quarantine, with the suspension of the championships and the cancellation of live events, about a third of consumers worldwide and in Italy (31%) had their first e-Sport experience, while almost half of global consumers (44%; 39% in Italy) experienced their first virtual concert.
It is also interesting to note how online videos were perceived by users. Here are some examples of ‘usefulness’ specified by respondents:
- to fill the void left by limited live interactions: nine out of ten people use video chat to feel more connected;
- to access crucial information: 69% of Italians have used online videos to stay informed via news sites, social media and direct streaming;
- for professional and smart working development: 78% of Italian smart workers agree that online videos contribute to the performance of their activities. Not only that, the videos were useful for staying in touch with colleagues (23% in Italy), to work more efficiently (43%) and to acquire new skills (63%), for the majority of workers even in the post-Covid phase;
- telemedicine services: a fifth of global patients virtually met their doctor, while a quarter of respondents plan to participate in online medical appointments in the next six months.
This research is based on the responses of 5,000 consumers aged 18 and over in France, Germany, India, Italy, Japan, Scandinavia, Singapore, South Korea, the United Kingdom and the United States, who watch an hour or more of online videos every day.
Download the complete report here!
