Unity is strength EET merges brands to improve service and shopping experience

The idea of always improving the service offered to its customers is at the heart of the far-reaching rationalisation of a number of brands initiated by the EET Group, resulting in the merger of Lanview and MicrOptics as well as eSTUFF with Gearlab

For the EET Group, this year 2024 is a year of rationalisation in terms of the management of the group’s many proprietary brands, which have always been its pride and joy and its most effective means of market penetration. In fact, the Eet Group, by controlling their design and quality, materials and performance, and by sticking to an optimal balance between quality and customer quotations, has defined through its private labels an excellent relationship with the market.  But let us come to the details

eSTUFF and Gearlab
eSTUFF and Gearlab have joined forces since February with a view to offering customers a better and deeper shopping experience.
eSTUFF is an important EET brand for the B2B segment, while Gearlab has many products in its catalogue for the retail segment. The decision to join forces was based on this consideration, which will benefit not only the two brands concerned, but also, and above all, all customers, who will find the right offer for their needs more easily and comprehensively. No change will take place without difficulty and without the need to adapt, but the EET Group’s policy is to ensure that customers do not have to suffer as a result of the amalgamation: for this reason, none of Gearlab’s MPN part numbers will be changed, so that customers can search for products and process their quotations without difficulty.
A new packaging for Gearlab products is planned for the future, in line with the green design of eSTUFF.and the sustainability policy practised by EET. In the meantime, you will be able to find all Gearlab products on our webshop under the label ‘eSTUFF Gearlab’.
The eSTUFF and Gearlab teams will work hard to provide customers with the same high quality products and services that you would naturally expect from such important and prestigious brands.

MicroOptics merges with Lanview
March 2024 will see the merger of MicroOptics and Lanview, thanks to which the Lanview brand will expand its offering by adding optical transceivers, which are a key part of the rack and structured networking sector. Thanks to this synergy, the Lanview brand will have an even greater impact on the market and within the EET Group galaxy, being able to offer customers even better and fully scalable solutions, starting with the complete range of optical transceivers and moving on to wireless communication solutions, transmission networks, as well as data centre and cloud computing networks, in addition to rack cabinets, structured cabling and power supply. In short, complete, high quality solutions, definitely enhanced by the 5-year warranty and multiple ISE, TÜV, Rohs, UKCA and CE certifications.
The complete portfolio ranges from 1Gbit up to 400G, with fast delivery and a large quantity of products always in stock, not to mention the possibility of customised transceiver solutions on request.