The first image of ISE 2022 was the large number of people waiting to be allowed in under the 10 a.m. sun. A great start.
Yesterday, we were talking about the opportunities to read the trends and signals that the fair is offering operators to better set up their future work even in these times influenced by change and variability. And, indeed, between increasingly defined and pleasant-looking LED screens, the development of new solutions and platforms for Unified Collaboration, the trend of companies to offer more and more systems of products that can be integrated and integrated with each other at the source, for reasons as much technical and related to simple management as commercial, the fair gave us a lot of insights as you will see from the news issue below.
However, we believe that the most important signal of all, underscored by Mike Blackman’s big smile as he roamed the aisles and became the face of ISE in addition to being ISE’s Managing Director, was confidence. Confidence in the market, evidenced by the number and interest of visitors, in the opportunities and the possibility of getting back to planning for the future, being able to count on visibility at least in the medium term. This is probably precisely the “mission” of trade fairs in our time. And we promise that from tomorrow we will return to talk about technologies and trends