With the summer season just around the corner, cities and towns are gearing up to enliven the evenings with shows and attractions. Among the most captivating, videomapping is gaining popularity thanks to its ability to transform buildings and public spaces into giant canvases and engage audiences. According to a study by Spherical Insights & Consulting, this market could see a growth rate of 17% in the coming years
Mapping, with its ability to transform urban landscapes and historical monuments into light and color shows, is an ideal choice for attracting and engaging tourists and residents. It also plays a role in the urban regeneration of neighborhoods and industrial areas in peripheral or degraded zones. Immersiveness, a key element of these experiences, is a rapidly expanding market. According to research published by Spherical Insights & Consulting, the global market for immersive technologies, which includes mapping but also segments such as gaming and healthcare, is set to grow from €30.5 billion in 2023 to over €157.1 billion by 2033. This significant annual growth rate of 17.79% highlights the increasing interest and investment in technologies by major players in video projection, as noted in the study. Companies such as Epson, Panasonic, Barco, Samsung, Sony, EON Reality, as well as Google, Meta, and Microsoft are involved.
According to the report, the hardware segment represents the most significant portion of the global immersive technologies market. Key technologies highlighted in the report include video projectors, displays, and LED panels (recently also transparent and semi-transparent), gesture tracking devices, as well as sensors and haptic devices with related accessories such as gloves and wearable devices with tactile feedback, seats, and mats that emit vibrations, etc.
For more information, visit: Spherical Insights & Consulting.
