Sony Electronics announces a line of BRAVIA HDR 4K professional displays that includes a deep black anti-reflective coating as an option
16 new sustainability-oriented models range in size from 43 to 98 inches and incorporate the most popular professional features.
Sony Electronics adds 15 BRAVIA HDR 4K professional displays to its extensive portfolio with the launch of the BZ50L, BZ40L, BZ35L and BZ30L series, optimized for commercial environments that require reliability, picture quality and high compatibility. With options covering high-end, mid-range and standard needs, and sizes ranging from 43″ to 98″, the new lineup includes a wide range of displays to meet any need while integrating Pro BRAVIA users’ favorite features such as unparalleled picture quality, wider viewing angle, carefully designed professional features and an intelligent System on a Chip (SoC) platform.
The new line includes the bright BZ40L series, which offers a cutting-edge panel treatment that differentiates it from competing displays on the market. The Deep Black Non-Glare Coating of the BZ40L series offers high opacity and low reflectance, while retaining black depth and high contrast.
“As we evolve our BRAVIA professional display offerings, we seek to meet the latest needs of our customers while prioritizing sustainability, and we have done so by expanding our range and integrating new technologies that address customer needs into a portfolio of high-transparency, anti-reflective and anti-glare displays that support installation in bright, high ambient light environments,” said Christopher Mullins, Head of BRAVIA Professional, Sony Europe. “Users of professional audio-video equipment continue to trust Sony professional displays for their image quality, flexibility, size range and ease of use, and we are confident they will appreciate the exceptional combination of features in the new options, designed to meet the challenges of today’s ever-changing business landscape.”
BRAVIA’s latest series of professional displays includes the following models:
The flagship model, BZ50L, with Sony XR processing and unparalleled image quality, boasts a brightness of 780 nits in a large display:
- FW-98BZ50L (98″)
Additional highlights of the 98-inch BZ50L model include a weight reduction of about 22 percent and a bezel thickness reduced by 28 percent compared to the BRAVIA BZ40J professional series. To make the large model more transportable and easy to install, ergonomic horizontal handles are integrated at the bottom of the display, while vertical handles are located at the top.
The high glare-free brightness of the BZ40L series with X1 processing reaches 700 nits with 47% opacity and no glare (except for the FW-85BZ40L model, which reaches 650 nits with 58% opacity), with no loss of contrast:
- FW-85BZ40L (85″)
- FW-75BZ40L (75″)
- FW-65BZ40L (65″)
- FW-55BZ40L (55″)
The improved BZ35L series features increased storage capacity, 550 nits of reliable brightness, and X1 processor:
- FW-85BZ35L (85″)
- FW-75BZ35L (75″)
- FW-65BZ35L (65″)
- FW-55BZ35L (55″)
The complete BZ30L series is offered in a full range of sizes, X1 professional processing mode, mirroring capabilities and 440-nit brightness:
- FW-85BZ30L (85″)
- FW-75BZ30L (75″)
- FW-65BZ30L (65″)
- FW-55BZ30L (55″)
- FW-50BZ30L (50″)
- FW-43BZ30L (43″)
All 15 models incorporate sustainable elements-from the use of SORPLAS™ recycled plastic and ink reduction on cartons to optional support and ECO Dashboard for a better understanding of energy consumption based on configuration of settings. Other common features include 24/7 operation, one-step preset definition for easy configuration and customization, uniform bezel design, flexible installation with vertical and tilt mounting options, support for multiple displays to allow them to be installed side-by-side, and side logo to achieve an integrated layout. The BZ50L, BZ40L, and BZ35L series include an increased internal storage capacity of 32 GB, which increases their flexibility and ease of use. All models feature a new centrally aligned standard VESA mount for easy mounting. The line-up also features a common chassis design to easily choose models with the most suitable brightness without having to redesign the installation.
The new line-up of BRAVIA professional displays will also support Sony’s Alliance Partner Network, enabling even greater integration and compatibility with established and emerging solution providers for business, education, transportation, and retail applications.
All L-series models, BZ30L, BZ35L, BZ40L and BZ50L are expected to be available in Europe from August 2023. The new BRAVIA professional displays come with a 3-year PrimeSupport package, and a 2-year extension can be purchased as an option.
To further support the launch of the new models, Sony’s BRAVIA Supervisor tool is now available to customers to simplify installations of BRAVIA 4K professional displays. BRAVIA Supervisor revolutionizes the deployment and configuration of BRAVIA professional displays in the workplace, saving businesses time and money. BRAVIA Supervisor applications come free with all /TM versions of the new BRAVIA range. To learn more, visit TEOS.SOLUTIONS.
For more information on Sony professional display technologies, please visit pro.sony.
