Among the Italian exhibitors at Ise 2023 is also STIM, and its presence represents a very important novelty in the panorama of our sector: in the fair created to meet the needs of System Integrators for updating, we see exhibiting precisely a System Integrator, and not just any System Integrator but a group, as we know it today, the result of acquisitions of historical companies in the Italian panorama. A hasty choice? An important signal?
We talked about it with those directly involved, whom we visited at the booth just yesterday morning before the fair even opened its doors: Alessandra Arosio, Marketing and Social Media Manager; Diego Gambarini, Sales Director; and Stefano Marazzi, CEO of STIM. And, of course, this is not a misconception. The mainspring, they told us, was an evolution in ISE and in the market it represents: if in the past the main visitor was precisely the System Integrator or, in any case, the technical operator in search of novelties, today a great many professional end-users in search of updates, inspiration, trends and perspectives land at the fair, that is, the System Integrator’s first interlocutors and customers. Second, we are told the company wanted to signal to its customers to be there and keep up with the times. The last ingredient, STIM is also a partner in GPA, a network of active operators with 27 partners in 50 countries who share services and expertise so as to offer integrated solutions worldwide.
But there have also been secondary spin-offs from this participation, perhaps not even fully expected: the first has been the enthusiasm of the vendors themselves, who are using STIM’s booth as a sort of demo room for their solutions during the days of the show so that customers can directly try out integrated solutions that work as if in a real installation, thus also increasing the perception of STIM as a first-tier partner by some of the industry’s key stakeholders.
How do you set up the booth of a company that does not present products but solutions, ideas and proposals? Alessandra Arosio explained that the cue was the “slogan,” so widely used today, of work from anywhere. To demonstrate this, on the booth is a flaming race car with a working office installed inside. The car cannot be tested (unfortunately) but we assure you that the collaboration solutions are highly efficient!
The last question, of course, was whether STIM was also satisfied with this participation, and with the not insignificant investment involved, economically as well as in energy and resources, and to this Marazzi replied, “Not only have the contacts gathered and the results reassured us of the goodness of the decision taken, but we are certain that from next year we will no longer be alone.”
