A recent survey about projection mapping conducted by Panasonic confirmed the potential of its application and positive returns both in terms of the market and in the increase of the technological offering. Here are the results
For those who visited ISE, the topic isn’t new: all you needed to do was look around in order to see that the current trend in projection is geared towards solutions that are powerful, stable and reliable, with a wide range of brightness, resolution and image manipulation, in order to cover surfaces that are irregular and often of large dimensions. In a word, thanks to laser technology and the fine-tuning of constructive characteristics, today a good portion of projection is aimed toward impressive spectacles.
Panasonic recently published the data of a survey conducted halfway through 2015 in which 44 companies involved in the sector participated, which showed how the question of projection mapping has been in full growth for a few years. From 2012 to 2015, 65% of the companies interviewed observed a notable increase in both the number of mapping projects and in turnover, while about half of them expected an increase in turnover related to mapping of 25-50%.
Projection mapping presents a collection of strong points, connected to the combination of the evolution of projectors’ features and the availability of new technologies. On one side this leaves broad space to the creativity of designers, with highly effective results in the creation of spectacles and the emotional impact on an increasingly more demanding public; on the other it has a consistent return in terms of economic investment.
For immersive installations of this type, the advantages prove to be much greater than the investment in the event itself – both for those who carried them out, such as sector professionals, and for clients, 56% of whom choose them in order to stand out or to positively respond to the growing expectations of the public. The most frequent applications regard multimedia events, sound and light attractions, building or facility openings and product launches. Furthermore, from the study it emerges that, at this point, mapping is preferred to other AV technologies for its immersive capacity, ability to tell a story, to amaze.
“Storytelling and advertising merge. Projection mapping offers the creative team a large canvas on which to present breathtaking visual effects and tell stories in an innovative way,” declares Hartmut Kulessa, European Projector Marketing Manager at Panasonic. “Moreover, brands can be integrated in the content and be part of the show. The big companies have realized this.” But above all, resumes Kulessa: “Mapping has strengthened itself and is an integral part of many commercial events, thanks to the capability of creating business and turnover for organizers and suppliers.”
The most requested technical features for good mapping are, in order, resolution, brightness, reliability, lens quality and contrast.
The study reports even more details and those that are curious can read it entirely at this link (Italian only):
http://business.panasonic.it/sistemi-visuali/sites/default/nfsfiles/visual-systems/files/technical_downloads/Panasonic%20Whitepaper%20v3_IT_final.pdf
