At this year’s IBC, virtual reality, augmented reality and mixed reality are to be featured throughout the show with opportunities, challenges and user experiences all examined in close detail.
“VR, AR and MR are everywhere at IBC this year, from the conference to the Future Zone to the exhibition halls,” said Michael Crimp, CEO, IBC. “There’s a real sense of excitement around these new technologies and IBC provides an ideal opportunity to learn more about the new opportunities that are available for driving innovative content and creating new revenue streams.”
Rikard Steiber, president Viveport and SVP virtual reality at HTC Vive, will give a conference keynote presentation on 16th September looking at the road ahead for VR. The session will look at emerging consumer devices and services as well as showcasing successful VR experiences across platforms.
The panel discussion “Leaving the Hype Behind: Next Frontier in VR, AR, MR and Other Realities in Between” on 17th September, promises an illuminating session on the realities of VR and AR. Success stories, insight into the projects in R&D, and a pragmatic discussion about what will it take for VR and AR technologies to reach their potential will all feature.
Also taking place on 17th September, the Startup Forum offers a day for established media houses, startups and investors working in VR, AR and MR to share their opinions on the future for these advanced media technologies. Speakers include Marco De Miroz, co-founder of The Venture Reality Fund, a company that invests in early-stage VR, AR and MR startups.
The link of the event: www.ibc.org
