A few weeks ago, the Venetian distributor announced some news during an event with partners and customers: after the last few years of growth, despite the crisis and pandemic, today the need is to reaffirm its identity as a distributor with an expanded staff and a new headquarters, but always the same attention to the customer and to every single brand.
The event of 19 October was, not surprisingly, the first for Vivaldi Comm: in the enchanting setting of Villa Braida, a Palladian residence in the province of Venice with a large garden, the company wanted to invite partners and customers to share the most significant moments in its history.
The most obvious sign of change is the announcement of its new name: after a period of coexistence, from January Vivaldi Comm will give way to Vicomm. Matteo Nardini Sales Director of Vivaldi Comm, explained to us: “For us it is a very important moment: today we will announce the new name that will sanction a new course but in continuity with the work carried out to date, that is the basis that has allowed us to get up to here. ”
The Noventa di Piave distribution company was founded in 2016 with the aim of intercepting the interesting opportunities coming from the electrical world, the area of activity of the parent company Vivaldi srl, a manufacturer of audio and automation equipment historically with excellent access to design, at plant engineers and experts. Edoardo Gerotto and Matteo Nardini developed the idea and started the new business: thanks to the important and profitable representation of the Taiden brand, in a few years Vivaldi Comm has carved out its own space in the Italian professional AV distribution, mainly serving medium size and keeping faith with its peculiarities. And we know that the market is full of installations for which “doing the best” means finding the right balance between simplicity and efficiency. Not without exceptions: such as the work carried out for the renovation of over 80 meeting rooms and auditoriums in the Lombardy Region.
Among the specificities of Vivaldi Comm, a great technical vocation – due to the system integrator DNA of most of the employees – great attention to every single brand distributed, which is explained and enhanced, and the ability to follow the customer at every stage, especially in after-sales where technical competence makes the difference. The name change, Matteo Nardini Sales Director of Vivaldi Comm explained to us, “It wants to establish a stronger identity as a distributor. The departure from the electric world was our strength and gave us the opportunity to develop, but today it is necessary to give a clear signal that the market we frequent is not that of “interchangeable” products, but that of the value brand, of technical assistance, constant assistance to the customer. So another level and another type of work, with no room for a competition, let’s call it that, on the electrical side. Especially in the South, in fact, the contact with the electric world is more marked, and we wanted to eliminate any misunderstanding. The goal, then, is precisely to expand the reference market and also approach exhibitions, museums, hospitality and the world of education.”
After this first chat, we too, together with the guests, were able to enjoy the warm climate in the garden of Villa Braida. In the afternoon, a general meeting was held to share the changes taking place and some presentations of the company’s main partners and suppliers, followed by a tour of the space dedicated to vendors and an evening of celebration for everyone.The meeting opened with Matteo Nardini who repeated the reasons for the invitation, and the upcoming changes, including an imminent transfer to another location; followed by the presentations of some vendors of the future Vicomm, primarily Taiden, with whom the company has been working from the beginning and with whom it shares projects and technical support, known for reliable products capable of including more features in a single device. And of course Rio Labs, Vivaldi Comm’s proprietary brand of 8×8 and 16×16 matrices with DSP, with excellent value for money. We later became better acquainted with VHD for cameras, and its younger brother Rocware, a brand of VHD as an OEM manufacturer. It was then the turn of LB, a German brand of in-wall and column audio speakers, mixers, and processors, and of Maxhub, the new distribution of Vivaldi Comm for videoconferencing and visual – with excellent all-in-one LED displays – and, last but not least, from Aten, for modular and seamless matrices.
There is no celebration without conviviality: round and freely assorted tables, lots of chatter and new acquaintances and, finally, music for everyone with Vivaldi Comm’s audio systems. At Villa Braida, the new Vicomm wanted to offer its guests one last treat: a helicopter ride to admire the Brenta plain, the ancient holiday area of wealthy Venetian families. “We had many guests – says Matteo Nardini – there were about a hundred customers and partners, and this great success is making us think of meeting once a year. My colleagues and I are very satisfied with how this very important event in the history of Vivaldi Comm went. This meeting, in addition to announcing the new corporate brand identity, was designed to give all participants the opportunity to spend precious time together and introduce the new elements of the Vivaldi Comm / Vicomm team. We have obtained excellent feedback in terms of brand awareness: a lot of interest has been directed to the Maxhub and LB novelties, the latest arrivals at Vivaldi Comm. The Maxhub novelty immediately demonstrated its potential, while the high quality of the LB speakers was reconfirmed by being played in the room. We are convinced that the format of the event, divided into a first part of training and a second more playful part, worked in the best way. Sharing ideas and experiences is a very important element of our corporate vision and we are happy that our value has been welcomed and appreciated.”
