The concept of user and customer experience is one of today’s market guidelines, even more so in the Systems Integration sector. In fact, our industry bases its most effective marketing leverage precisely on the user experience, especially for interlocutors with little knowledge of these technologies.
Simply put, making someone experience an immersive environment, or having them witness a mapping, is more effective than telling them about it. According to BearingPoint, a management and technology consultancy company present in Italy since 2016, augmented reality, personalisation, sustainability, multiplicity of contact channels and the ‘genuineness’ of the relationship are the ingredients for creating an increasingly ‘tailor-made’ experience and consolidating the company-consumer relationship, whether it is the relationship of the manufacturer or vendor with its professional clients, or of the system integrator with its architect.
In particular, thanks to the immersive experience, or in any case the first-hand experience of a solution or service, companies can offer their customers journeys that evoke emotions and create a bond, both with the brand and between the customers themselves. Not forgetting social and environmental responsibility: sustainability is becoming a core value to differentiate the proposal from one’s competitors with the same proposition.
But at the bottom of the list, even if not listed, we would like to add customer friendly approach and reliability (of the product/solution but also of the designer), important keys to accompany users/customers to make investments in a world of technologies whose complexity almost always surpasses direct knowledge.
