Press Review
Award-winning CINITY Cinema System delivers premium cinema experience at trade show
Christie® congratulates CINITY and Mr. Fu Ruoqing, vice president and general manager of China Film Group for winning the Technical Achievement Award at CineEurope 2022. This is the first time a Chinese premium high-tech cinema brand has won this prestigious award at a major event and is a starting point for CINITY’s global expansion.
The CINITY Cinema System has overcome some technical challenges. A creative fusion of 4K, 3D, high brightness, high frame rate, high dynamic range and wide-range display capabilities, combined with immersive audio. The complete system improves overall sound quality and produces clearer images, brighter colors, and smoother motion to greatly enhance the quality of cinema projections.
Christie provides high-performance digital projection technology and services to CINITY Cinema Systems as a CINITY projection system partner. Combined with excellent product engineering expertise in custom cinema design and strict quality control standards, CINITY can enhance the audience experience and immerse the audience in every detail of the presentation.
Since its launch in 2019, CINITY has gained significant market share in China and has the support of Hollywood and major Chinese studios. Internationally renowned director Ang Lee, a two-time Academy Award winner, as well as several prominent Chinese filmmakers are using CINITY’s technology to expand the artistic possibilities of the cinematic experience.
“Christie’s collaboration with Lightstorm Entertainment and our partnership with CINITY allows us to show recent presentations of Avatar – The Way of Water in a way audiences have never seen before,” says Brian Claypool, EVP, Global Cinema, Christie.
“We are honored to continue to provide the technologies that push the boundaries of cinema presentation more than anyone else in the industry.”
Jon Landau of Lightstorm says, “We’re thrilled that the cinema division is showing Avatar 2 in the best way possible. Everything we do is to make the cinematic experience magical, something audiences will never forget. We were incredibly excited and happy to see what Jack Kline, Christie and CINITY were able to achieve together in our exclusive premiere in Barcelona.”
Mr. Fu Ruoqing responded to Christie by saying, “I thank Christie for the congratulations about the award given to CINITY at Cine Europe 2022. Together we are committed to improving the cinema experience so that viewers around the world can enjoy the magic of cinema.”
