An example of a completely renovated phone store in Rome with Absen and NovaStar video technologies
You are walking along the sidewalk and out of the corner of your eye you catch a wall where water flows vertically. Wouldn’t you stop? Your attention would linger for a few seconds on the store in question, and on figuring out why there is water right there.
A LEDWall installation like the one made by SIPROTEC SRL of Rome in a store of a well-known telephone chain in Rome is decisive in capturing those precious seconds and enticing potential customers to cross the threshold.
But that’s not all. “We implemented three LEDWall Absen K2.5 Plus inside the Rome store, supported by Novastar players to ensure impressive and always up-to-date internal communication, but above all remotely controllable,” commented Massimo De Simone, of SIPROTEC.
The centerpiece of the video installation created by SIPROTEC are the two ground-to-ceiling LED walls located behind the counter, where promotional content, videos, and graphics from active campaigns are alternated, taking advantage of customers’ minutes of waiting time to convey advertising messages and reinforce the brand image.
“Being part of a chain, the client’s request was to be able to enable remote video management. Thanks to the Novastar player, we can ensure extremely flexible and dynamic content management. In addition, the two LEDWalls can be used as one surface or two separate ones.” De Simone continued.
Point-of-sale content is synchronously managed from headquarters to ensure adherence to ongoing promotional and communication campaigns and maintain the brand’s visual identity in each store. To enhance the setting of the environment, a column was made with an LED surface where to animate patterns in line with ongoing campaigns and which is able to attract the attention of even the most distracted passersby, being visible from the sidewalk.
The Absen K2.5 Plus LED model for outdoor installation was selected for this project, with a 2.5mm Pixel pitch, and 700nit brightness, built to facilitate fast deployment thanks to the magnetic attachment modules and to facilitate any maintenance thanks to the possibility of both front and rear access.
“I have been working with Absen and Novastar products for many years, and I have tested and appreciated their build quality and excellent visual performance many times, even in strongly lit environments, as a store can be. An optimal quality to materialize the digital display of a brand of national importance.” Massimo De Simone, of SIPROTEC, concluded.
