The series of webinars promoted in May by Avixa, and curated by Giulia Totis, Elena Bertolini and Giorgia Barbana, professionals from 4Dodo and part of the Italian Group of the Avixa Women’s Council, successfully explored the combination of perceptions, emotions and technologies in the creation of immersive experiences.
“Experiences Beyond Imagination: Immersiveness through the Integration of Multimedia Contents and Technologies”: three online appointments to investigate, together with professionals from the AV world, the crucial aspects of this challenge. Starting from the integration between its key elements: the idea represented by the project, the contents and the multimedia technologies.
Project, content, installation
First stage, then, the project. Giulia Totis, Marketing and Multimedia Project Manager, investigated the very concept of ‘immersive’, the marketing of experiences and the production process, from conception to technical multimedia realisation, integrating the customer’s requirements with the creation of content and multimedia installation. Elena Bertolini, Art Director, was given the task of getting to the heart of the creation of immersive and interactive AV content and its integration. With the ‘eyes’ of the creative process, she delved into stories and storyboards, coordination between physical space and content, as well as technical aspects such as pixel mapping, formats and lighting rules.
In the third and final webinar, Giorgia Barbana, System and Quality Manager, examined the technical design from installation to delivery: technical layout, assembly of multimedia technologies, system configuration and rack installation. This led to the final stage of on-site testing to verify the integration of content and technology. In addition, during the three appointments the speakers presented some case histories related to museums, cruise ships, art and permanent installations, including in theatres and auditoriums.
Why focus on these three aspects?
We asked Giulia Totis, Elena Bertolini and Giorgia Barbana, whom we have already had the opportunity to meet in the meetings of the Italian group of the Avixa Women’s Council, to tell us about the genesis of the project. “Following the proposal of Valeria Rapa, Avixa’s Europe programme coordinator, to develop a webinar representing our expertise, we opted to highlight one of the fundamental aspects of our multimedia projects: the integration among design, content and technology. The theme of immersivity seemed to us the most suitable to represent this concept, our experience and professional approach at 4Dodo”, they explain.
The first step was therefore to explore the true meaning of it. “There is no unambiguous definition of the term, as demonstrated by the responses of the people interviewed on the subject,” add the 4Dodo professionals. “However, we agreed that it is based on the experience that immerses you inside something different from reality. In this context, multimedia offers extraordinary possibilities for experiences between the real and the virtual”. Integration, a core value for Avixa, was finally examined from a design and operational perspective. “Our approach is based on the integration of the three elements mentioned above, which we make possible by collaborating and teaming up around a single table,” they conclude.
This article is part of the column produced in collaboration with the Italian Group of the AVIXA Women’s Council. One of the main objectives of the Council is to give visibility to professional women in the AV world in Italy and to the activities dedicated to diversity, equity and inclusion in the Italian STEM sector.
