Any innovation begins with an initial idea. Such ideas are born every day at Adam Hall Group.
These ideas are then gradually developed in the Experience Centre at the Neu-Anspach headquarters and transformed into solutions and finished products that will be adopted worldwide by event technology users in their creative processes. This competence in the field of innovation was recently officially confirmed by the German Federal Ministry of Education and Research. The BSFZ seal awarded by the Certification Body for Research Grants accredits Adam Hall Group as a research and development company.
By awarding the BSFZ seal according to the Research Grants Act, the Federal Ministry of Education and Research recognizes, among other things, the development of the MAILA (Modular All-Round Intelligent Line Array) amplification system by LD Systems and a digital mixer platform that will be used for the first time in the upcoming MAUI G3 MIX column systems.
The BSFZ seal certifies companies’ innovative competence in the areas of research and development. After the presented research and development projects successfully pass the evaluation exam, companies receive government funding through research grants.
The history of innovation at Adam Hall Group is closely linked to its brands. In addition to DEFENDER and Palmer, which had already set new standards in their respective fields in the 1980s and 1990s, it has been primarily LD Systems, Cameo, and Gravity that have shaped Adam Hall Group’s reputation as an innovative developer of event technology in the last decade. The world’s first portable line array, CURV 500, and the MAUI P900 column system (developed in collaboration with Porsche Design Studio) are two revolutionary examples of the company’s innovative strength.
In 2018, the opening of the Experience Centre at the company’s headquarters in Neu Anspach, Germany, marked a new milestone in innovation. The complex houses not only a fully equipped showroom but also an anechoic acoustic measurement room, various continuous and climatic test benches, a light measurement laboratory, and ample space for creating models, 3D prototyping, and more. Here, the internal research and development teams find the ideal conditions to turn customer requests and desires into reality.
“As we were designing MAILA, we were wondering how to make the event technician’s life easier.”
Martin Jung, Senior Acoustic Engineer
