A few days ago, we finished producing the summer issue of Connessioni, dedicated to the world of Broadcast and, in particular, to the AV Broadcast segment, which is an ever-expanding sector where AV technologies are merging with those historically used in Broadcasting
This is a segment we will talk about more and more often in Connessioni, as the two historically independent markets are becoming increasingly close. Simultaneously, the channels for accessing content are multiplying, varying in structure and length, and available on many different devices. This also strengthens the direct relationship between broadcasters and viewers: traditional TV cannot profile its viewers, but Internet streaming can, allowing for customized interaction – and the acquisition of data, the true asset of today’s companies.
Brands are taking advantage of this, prompted by the opportunity to create and strengthen loyalty with users: they have started producing actual promotional “shorts” to tell stories because what engages people, of course, is not the product itself but the story and emotions that stem from it.
After the era of Netflix and Prime Video, will we start building our playlists based on brand research? You say no? In the meantime, go watch The Long Goodbye, the short film by Aneil Karia and Riz Ahmed from 2020, produced by WePresent, the video platform that originated from the famous file transfer platform WeTransfer.
https://wepresent.wetransfer.com/stories/riz-ahmed-the-long-goodbye
