In multimedia projects with immersive experiences, it is essential to effectively integrate three key elements: the design idea, the content and the technologies. The professionals of 4Dodo will talk about this in as many AVIXA webinars, on 14, 21 and 28 May, dedicated to each of these aspects
Initially known for installations related to museums, art and design, immersive experiences now cross many multimedia-related sectors. From entertainment to gaming, from marketing to advertising, and even to the corporate needs of field workers. This is because an immersive experience combines the cognitive and affective aspects of the brain, increasing people’s concentration and emotional engagement, thus translating into a powerful means of content delivery. But an immersive project can be achieved through different technologies, which do not stop at augmented reality alone.
How to go about achieving good experiences? Avixa and the 4Dodo – Beyond Imagination team present a series of webinars in Italian entitled ‘Experiences beyond imagination: immersiveness through the integration of content and multimedia technologies’. The appointment is always on Tuesdays from 4 to 5 p.m., on the dates of 14, 21 and 28 May. Presenting the triple aspects of design, content and technology will be Giulia Totis, Elena Bertolini and Giorgia Barbana respectively. An all-female team of female professionals we have already got to know within the Italian Group of the Avixa Women’s Council.
The immersive design journey: from customer expectations to tangible experience
Giulia Totis, Marketing and Multimedia Project Manager at 4Dodo, addresses the multiple aspects of immersivity, analysing the process of producing the experience from conception to realisation, integrating customer requirements with content creation and multimedia technical design and implementation.
Tuesday 14 May 2024, 16:00-17:00
Sign up here!
Link: https://avixa.my.salesforce-sites.com/webinarForm?eventId=a1US6000000guyf&parentEventId=
Challenges and solutions for immersive content
Elena Bertolini, Art Director at 4Dodo, discusses the creation of immersive and interactive AV content and its integration with immersive design technologies. We discuss storyboards, the importance of coordination between the geometries of physical space and content, and technical aspects such as pixel mapping, formats and lighting rules.
Tuesday 21 May 2024, 16:00-17:00
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Link: https://avixa.my.salesforce-sites.com/webinarForm?eventId=a1US6000000gv1t&parentEventId=
Integrated multimedia technologies: immersive experiences to transform virtual into real
Giorgia Barbana, System and Quality Manager at 4Dodo, examines technical design: from layout to assembly and system configuration. She also analyses the installation and configuration phases of racks and devices, before and on site, where she verifies the integration between the content created and the technologies installed.
Tuesday 28 May 2024, 16:00-17:00
Sign up here!
Link:
https://avixa.my.salesforce-sites.com/webinarForm?eventId=a1US6000000gv3V&parentEventId=
This article is part of the column produced in collaboration with the Italian Group of the AVIXA Women’s Council. One of the main objectives of the Council is to give visibility to professional women in the AV world in Italy and to the activities dedicated to diversity, equity and inclusion in the Italian STEM sector.
