Characterized by essential forms and fine materials, Architettura Sonora products are a clever mélange of design, craftsmanship and technique, which, thanks to the variety of coverings and design solutions adopted, blend well with all environments and in all situations, both indoor and outdoor.
Although less obvious with respect to style, quality of workmanship and finish, an absolutely foundational aspect of this brand is the use of professional electroacoustic transducers, to which we owe the magic of transforming elegant pieces of furniture into unsuspected high-performance acoustic speakers.
…But what is meant by professional transducers? Although the term “professional” is sometimes (ab)used for purely commercial purposes to impress the consumer, this definition is usually used to refer to products designed and manufactured for those who, having to use them in their profession, need items that guarantee the same quality and consistency of operation on every occasion when they are needed, without ever risking being abandoned in the middle of a job. Professional loudspeakers, in particular, are those transducers that form the heart of the sound systems usually employed in arenas, clubs, stadiums and theaters for demonstrations and events of various kinds, applications in which characteristics are required that go far beyond “simple”-though important-sound quality; let’s try to give a few examples. In order to minimize the number of modules needed to sonorize a room and thus the costs associated with transporting and assembling the equipment (think of an artist’s tour), it is essential that the single loudspeaker, in the face of limited size and weight, be able to produce significant sound levels; in turn, this requires both high power handling and high transduction efficiency, so that every drop of electrical power supplied to it by the amplifier can be turned into sound. Since they have to be used with great frequency, for long periods of time and in situations that are often very different from one another, indoors as well as outdoors and in a wide variety of climatic conditions, professional loudspeakers are designed and built to withstand very intense electrical and mechanical loads and are machined to withstand the weather and the beating sun.
From the design to the assembly, from the choice of materials to the technical expedients employed in the individual processes perfected over the years, everything contributes to the creation of objects that can be used with satisfaction in any situation and for a long time.
ARCHITETTURA SONORA – GIARDINO SONORO -SOUND INTERACTIVE INSTALLATION – BIENNALE MUSICA – 6/13 OTTOBRE 2012 – GIARDINO DELLE VERGINI – VENEZIA – PH: ANDREASARTI/CAST1466
PH: ANDREASARTI/CAST1466
Employing professional transducers in its models is a specific choice of Architettura Sonora: whatever the environment, from the interior of a living room to a patio or garden, everyone can experience the same emotions of a live concert, thanks to products with the same audio quality, the same timbral paste, the same powerful and full sound.
The predominance in the catalog of omnidirectional modules that project sound in all directions ensures an enveloping sound experience, leaving ample freedom of movement for the listener, who can thus experience the environment as he or she desires, without being forced to stay in a limited area to “hear well.”
The choice of professional loudspeakers also ensures the power handling necessary to play music at sustained levels, as may be required for clubbing-type applications or parties in open or large spaces; finally, the high transduction efficiency makes it possible to significantly reduce the system’s power consumption compared to what would be possible by relying on other types of object, an aspect that has become increasingly important in recent times.
The same attention guides the construction of the loudspeakers and the search for the materials used in it, which, far from satisfying only an aesthetic requirement, guarantee the absence of negative spurious vibrations to the sound, while ensuring maximum resistance in outdoor applications. The choice of terracotta, marble or other natural stones, each one different from the other from the moment of its extraction, is a true hallmark of Architettura Sonora, a precise desire to provide anyone with a unique and inimitable object.
Technical choices and design elements thus deeply reflect the philosophy of Architettura Sonora, contributing to making explicit the desire not only to redefine the meaning of the term “acoustic loudspeaker” and furniture object, but more generally to revolutionize the way of living.
