A new feature for ISE, the Audio Demo Rooms in Hall 8 showcased the latest and greatest innovations from leading audio brands, with host of unmissable experiences.
The Audio Demo Rooms were a free-to-attend feature located in Hall 8. Across the four days of ISE, 31 January – 3 February 2023, visitors could fully immerse themselves in the latest audio innovations in a controlled, specialist environment. Exhibiting brands including AED Group, Coda Audio, d&b audiotechnik, Holoplot, Martin Audio, Pioneer PRO AUDIO and Void Acoustics provided rotational live demos throughout each day, including an exclusive guest appearance with CODA Audio from iconic French electro musician and composer, Jean-Michel Jarre.
The launch of the Audio Demo Rooms followed a period when ISE worked closely with a group of leading audio companies to conceptualise and produce this exciting new show floor feature. Each demo room has been specifically tailored to the requirements of each manufacturer, ensuring optimal listening conditions for visitors. Mike Blackman, ISE Managing Director, comments, “We are delighted that we can offer audio companies what they desire at the Fira Gran Via, the opportunity to demonstrate 360º immersive audio solutions to full effect. Audio plays such an important role in the creation of unique AV experiences, so it’s only right that we can feature it fully at ISE.”
Demo Room preview:
AED Group – Hall 8 / B10
AED Audio develops premium audio products that create the highest quality, flexibility, versatility, efficiency, and user experience for the professional user community. In its demo room, AED showcased the new FLEX6 audio system, demonstrating how this versatile speaker solution is among the most flexible in the world, allowing integrators to create up to 23 setups from just five accessories. The FLEX6 multipurpose powered line source speaker is suitable for a variety of applications. Due to its rotatable waveguide, you can put the FLEX6 on a pole, stack it and create a column array, fly it as a line array up to sixteen cabinets, put two horizontally on a pole in a sub-top combination, and so on.
CODA Audio – Hall 8 / E4
Designer and manufacturer of high-quality pro-audio loudspeaker systems, Coda Audio presented a Demo Room experience where art & music met technology. An ‘art gallery’ for an exclusive event in partnership with electronic music legend Jean-Michel Jarre. Coda also revealed brand new technology designed to change the way you perceive and experience audio. Performing tracks from his new album, Jean-Michel Jarre perfectly showcased the latest audio concept from Coda.
Martin Audio – ISE Audio Demo Room – Hall 8 / F1
James King, Director of Marketing, Martin Audio: “The Audio Demo Rooms are a vital resource for manufacturers like us to have our products heard by a large audience, who may not have normally had the chance. They also provide an opportunity for our distributors to bring their clients along to hear the systems in action and get product insights and advice directly from us as the manufacturer. We know that this kind of support will often help our partners to close a deal, so it is a service that we really value. Our demonstration showcased core product lines largely divided up by throw distance. So for up to 15m type applications we showcased our ADORN commercial series and our install staple CDD series. This was followed by TORUS, our constant curvature, designed for 15-30 meter throws and concluded with our Wavefront Precision optimised line arrays, WPM and WPS for throws of over 30 metres”.
Pioneer PRO AUDIO – Hall 8 / F3
The XPRS2 Series couples the versatility and mobility of the original XPRS Series with elevated sound-performance and audio intelligibility to deliver a high-calibre speaker system for mobile DJs, live sound, houses of worship, and rental and fixed installations. Kristian Van Haute, Sales Manager, Pioneer PRO AUDIO, AlphaTheta EMEA: “The XPRS2 Series draws on the trusted knowledge and technology that Pioneer DJ has developed over decades and introduces exciting innovations to help artists and venues produce their best-ever shows. As well as delivering high-quality audio in a full dynamic range, XPRS2 speakers offer durability and complete versatility. This makes them perfect for temporary and fixed installations for all kinds of customers, including DJs, live musicians, touring bands, and public speakers.”
HOLOPLOT – ISE Audio Demo Room – Hall 8 / B2
Ryan Penny, Head of Sales, HOLOPLOT: “HOLOPLOT showcased the X1 Matrix Array at ISE, now more flexible than ever before thanks to brand new accessories. We invited visitors to attend our on-site demo room to hear the system in action and see our new rigging solution for the first time. In addition to our listening demos we also offered a seminar program. Different sessions offered visitors a deeper dive into the unique capabilities of our technology, introduce our new sound system design software HOLOPLOT Plan and present examples of how our products can be, and are, currently used in the real world.”
d&b ISE Demo Room – Hall 8/ E1
Ralf Zuleeg, Director Soundscape Enablement at d&b: “Visitors experienced the d&b Soundscape first hand and learn what object-based audio reproduction is and how it benefits a wide range of applications. Nothing can compare to experiencing Soundscape in person. Attendees left with a sense that they can push the boundaries of what is possible.”
Void Acoustics ISE Audio Demo Room Hall 8 / B5
During each demonstration attendees experienced Void’s signature sound first-hand and received in-depth information about their products. Void Acoustics’ Founder and Creative Director, Rog Mogale hosted the final session of each show day with a featured presentation. Rog discussed several existing products with listeners and explored the concept behind Void Acoustics’ new products for 2023.
